Ulrica Jobe

Ulrica Jobe
Parent Coach, Child & Family Counsellor, Connected Parenting Therapist,
Founder of True Compass

Honours BA, Psychology and Family Science MEd, Developmental Psychology and Education, OISE University of Toronto Ulrica is a passionate counsellor, coach, speaker and workshop facilitator who works with parents, children, families and educators. Ulrica has been trained and mentored by Jennifer Kolari in the Connected Parenting methodology and is a Connected Parenting therapist on Jennifer’s team. Ulrica is the Parent Coach on Staff at The Giving Tree Centre in Toronto, sees clients in person and runs group parent coaching sessions at the Leaside Therapy Centre in Midtown. Ulrica is also the founder of True Compass, an organization with a mission to support social emotional learning, provide family coaching and counselling services, and deliver interactive and engaging presentations to parent groups.

Ulrica’s warmth and compassion set the stage for everyone to feel at ease, gain trust and be motivated to explore new perspectives.  Through Ulrica’s coaching and counselling, clients will be encouraged to celebrate their successes while embracing the messiness of life. Clients who work with Ulrica will leave their sessions and workshops with confidence, a meaningful plan, strategies to communicate more effectively and practical approaches to learn, grow and thrive as a human. Ulrica lives in Toronto with her partner, Dan, and her daughter, Caia.

That’s the professional bio. Here is a bit more about me.

I started True Compass, working as a child and family counsellor and parent coach, because I wanted to make a direct impact on families’ lives. What started out as parent coaching, has now evolved to include child and family counselling, parent workshops and social emotional coaching for all ages. My purpose now is to teach others how to be curious about themselves. The WHY and HOW. Why do we react the way we do to life’s challenges and HOW do we learn to positively respond in ways that feel effective and authentic, based on our values and moral compass?

I spend every day helping others take a deeper dive into these concepts in one way or another. Sometimes the concepts are difficult to unpack and understand, so I consider myself a knowledge translator and take evidence-based research and help make it accessible. I work with children as young as 5 and my oldest client is 75. It’s never too early to start and it’s never too late to learn.

I focus a lot of my time coaching parents how to build meaningful and deeply connected relationships with their children. I help parents to understand the importance of self reflection and self regulation in those BIG parenting moments, how to parent from a place of love and empathy, while also not losing sight of the importance of setting loving limits and following through on consequences. A lot of the time, we seek help for our kids and neglect ourselves. We overlook the value of acquiring knowledge, skills and support for ourselves. In turn, how that can fundamentally change the trajectory of the relationship you have with your child, that lasts for a lifetime.

We learned all about reading, writing and arithmetic growing up, but most of us didn’t have the opportunity to consciously learn about how to be human. How to handle our own big feelings, thoughts, emotions, and life’s ups and downs. Let alone how to teach the little humans in our lives how to handle them.

Let’s start now, together. I have known for a long time that my superpower is my ability to connect with and support others in an authentic and meaningful way. I am so fortunate I now get to do this work each and every day.